(93) Examining the Impact of Gamification on Utility Value and Learning Performance
Date:
Contributors: Boehlke, E. , Huber, S. E., Kiili, K., & Ninaus, M.
Venue: Games and Learning Alliance: 14th International Conference, GALA 2025, Utrecht, The Netherlands, November 19 - 21, 2025
Abstract: Motivation is crucial for successful learning. Based on the Expectancy-Value Theory, this study investigated whether gamification enhances specific motiva-tional constructs, particularly utility value, and how these relate to cognitive learn-ing outcomes. We hypothesized that a gamified associative learning task would increase motivational aspects compared to a non-gamified version, and that higher motivation would predict better learning outcomes in adult learners. Contrary to our hypothesis, no significant group mean differences in motivation emerged. However, regression analyses revealed that self-concept and subcomponents of utility value significantly predicted cognitive learning outcomes. The minimal gamification elements and limited real-world relevance of the highly controlled learning task may partly explain the lack of motivational effects. We suggest fu-ture research explore gamification designs with stronger narrative connections, emphasizing real-life relevance or enhanced narrative transportation, and use more nuanced, context-sensitive measures of utility value to capture present-oriented utility.